Restauracja KOS
Brand Identity
KOS Restaurant
Brand Identity
KOS Restaurant
Brand Identity
KOS Restaurant
Brand Identity
Restaurant KOS is a culinary landmark that has been a permanent fixture on the map of Gdańsk's Main Town for years. Although tradition, proven cuisine, and hospitality have always attracted crowds, over time it became clear that the visual identity was no longer keeping pace with the quality of the dishes.
The brand needed a graphic facelift and a modern touch. To adapt to contemporary standards without disconnecting from its roots, KOS underwent a visual evolution. The changes encompassed the elements with which the guest has the most direct contact.
Restaurant KOS is a culinary landmark that has been a permanent fixture on the map of Gdańsk's Main Town for years. Although tradition, proven cuisine, and hospitality have always attracted crowds, over time it became clear that the visual identity was no longer keeping pace with the quality of the dishes.
The brand needed a graphic facelift and a modern touch. To adapt to contemporary standards without disconnecting from its roots, KOS underwent a visual evolution. The changes encompassed the elements with which the guest has the most direct contact.
Restaurant KOS is a culinary landmark that has been a permanent fixture on the map of Gdańsk's Main Town for years. Although tradition, proven cuisine, and hospitality have always attracted crowds, over time it became clear that the visual identity was no longer keeping pace with the quality of the dishes.
The brand needed a graphic facelift and a modern touch. To adapt to contemporary standards without disconnecting from its roots, KOS underwent a visual evolution. The changes encompassed the elements with which the guest has the most direct contact.
Restauracja KOS to kulinarny punkt orientacyjny, który od lat na stałe wpisał się w mapę gdańskiego Głównego Miasta. Choć tradycja, sprawdzona kuchnia i gościnność zawsze przyciągały tłumy, z biegiem czasu stało się jasne, że oprawa wizualna przestała dotrzymywać kroku jakości dań.
Marka potrzebowała graficznego liftingu i nowoczesnego sznytu. Aby dopasować się do współczesnych standardów bez odcinania się od korzeni, KOS przeszedł wizualną ewolucję. Zmiany objęły to, z czym gość ma najbliższy kontakt.
Idea
The key objective in designing the new identity was to create harmony between the graphic world and the physical space of the restaurant. Therefore, the new color palette was dictated directly by the interior design of the venue.
Idea
The key objective in designing the new identity was to create harmony between the graphic world and the physical space of the restaurant. Therefore, the new color palette was dictated directly by the interior design of the venue.
Idea
The key objective in designing the new identity was to create harmony between the graphic world and the physical space of the restaurant. Therefore, the new color palette was dictated directly by the interior design of the venue.
Idea
The key objective in designing the new identity was to create harmony between the graphic world and the physical space of the restaurant. Therefore, the new color palette was dictated directly by the interior design of the venue.
Key Visual
For the visual identity, a texture was created using photographs of the restaurant's dishes. The texture was modified and flattened to a single color. In this way, it is used across various company materials, serving as a background or complementary illustration.
Key Visual
For the visual identity, a texture was created using photographs of the restaurant's dishes. The texture was modified and flattened to a single color. In this way, it is used across various company materials, serving as a background or complementary illustration.
Key Visual
For the visual identity, a texture was created using photographs of the restaurant's dishes. The texture was modified and flattened to a single color. In this way, it is used across various company materials, serving as a background or complementary illustration.
Key Visual
For the visual identity, a texture was created using photographs of the restaurant's dishes. The texture was modified and flattened to a single color. In this way, it is used across various company materials, serving as a background or complementary illustration.
Color palette
The choice of shades of deep navy blue (#0E324E) and warm, creamy beige (#F0EBDD) is not accidental. This color duo perfectly reflects the physical balance of the restaurant space – combining historical gravitas with home-like hospitality:
Color palette
The choice of shades of deep navy blue (#0E324E) and warm, creamy beige (#F0EBDD) is not accidental. This color duo perfectly reflects the physical balance of the restaurant space – combining historical gravitas with home-like hospitality:
Color palette
The choice of shades of deep navy blue (#0E324E) and warm, creamy beige (#F0EBDD) is not accidental. This color duo perfectly reflects the physical balance of the restaurant space – combining historical gravitas with home-like hospitality:
Color palette
The choice of shades of deep navy blue (#0E324E) and warm, creamy beige (#F0EBDD) is not accidental. This color duo perfectly reflects the physical balance of the restaurant space – combining historical gravitas with home-like hospitality:
Art direction
Krzysztof Wasilewski
Design
Krzysztof Wasilewski
Art direction
Krzysztof Wasilewski
Design
Krzysztof Wasilewski
Art direction
Krzysztof Wasilewski
Design
Krzysztof Wasilewski
Art direction
Krzysztof Wasilewski
Design
Krzysztof Wasilewski